When it comes to writing a concise essay, you need to clearly define your goals in order to follow them subsequently. You have to remember that the main focus in every particular paper has to be made upon specific argument that is clearly stated, marking your personal opinion or position. We are not allowed to be hesitant about the issue, writing “maybe, yes” or “maybe, no”. In order to sound rather convincing, you need to provide a strong argument, emphasizing its significance by means of using specific evidence based upon accurate reasoning. Regardless the theme you choose, you have to strive hard to prove the profoundness and correctness of your idea by means of providing exact details like statistical data, numbers and citations and prove the relevance of your argument that could appeal to the general audience. One more point to consider is to apply your critical and analytical skills in order to consider the preferable and controversial side of any issue you tend to write about. For instance, if you chose to write about the utilization of alternative energy resources instead of oil, gas, etc, you need to make sure you take into account both pros and cons of alternative energy from environmental perspective. Once you decide on your position, you should stick to it throughout your essay, disapproving all minor counterclaims that contradict your argument. Evaluate the scope of your argument in order to determine whether it is trustable and clear so that you have enough capacity to cover all its sides and consider some related ideas. You should no way consult the general sources containing basic overview as you are intended to conduct the in-depth research, being rich in diverse scientific data. By narrowing down your topic, you will succeed in evoking much interest among the readers. For example, if you are planning to write about industrial pollution, you should definitely delve into the issue more specifically, trying to write about the particular plant or factory in a certain country, which could serve as the example of environmental pollution. This way, you will enhance the overall interest in the topic, providing down-to-earth investigation.